What I'm reading now - Hoopla (CP+B)

I've always been fascinated by Crispin Porter + Bogusky even before I got into advertising. Working as an account planner for Ogilvy, I've used work from CP+B as a reference to many presentations and "think pieces" along with what we've done in the agency.

This book is all about CP+B. And there's a bit (quite a bit) on the Mini Cooper campaign. And Subservient Chicken. And Ikea.

Going through the book is like playing voyeur at someone else's agency (and that urge is stronger when you've just lost a pitch, hehe). Hoopla actually feels a bit self-serving, but what the heck, it's still trippy good fun for a weekend read.


Surprise! The cover is abrasive, to collect DNA samples should you want yourself cloned by your great grandkids in the future.