Friday, March 23, 2007

What I'm reading now - Hoopla (CP+B)

I've always been fascinated by Crispin Porter + Bogusky even before I got into advertising. Working as an account planner for Ogilvy, I've used work from CP+B as a reference to many presentations and "think pieces" along with what we've done in the agency.

This book is all about CP+B. And there's a bit (quite a bit) on the Mini Cooper campaign. And Subservient Chicken. And Ikea.

Going through the book is like playing voyeur at someone else's agency (and that urge is stronger when you've just lost a pitch, hehe). Hoopla actually feels a bit self-serving, but what the heck, it's still trippy good fun for a weekend read.

Surprise! The cover is abrasive, to collect DNA samples should you want yourself cloned by your great grandkids in the future.


John Adams Tan said...

Miki and I are finally glad that you finally received this book that you've been wanting when you were here in the States.

Anyways...our regards to your folks!!!

See you soon... I hope?!


orange.pixie said...

Yep! Your comment just proved how nerdy I am - looking for books rather than clothes while I was there. Hehe.

Yeah, I'm seeing you guys soon because you're finally visiting us! Yay! Haha.

Enjoy the trip to Italy! :-)