Monday, November 06, 2006

A listing of books on my work shelf

I really should be bringing some of them home, but I'd rather leave them on my shelf a bit longer. It makes me look smart. Hehe.

  1. Goodthinking (Wendy Gordon)
  2. EF Lens Work III - The Eyes of EOS (Canon)
  3. Crystal Report (Ogilvy)
  4. The Mythology Class (Arnold Arre)
  5. APG Creative Planning Awards 2003
  6. Capoeira: A Brazilian Art Form (Bira Almeida)
  7. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (Howard Schultz)
  8. The 360 Degree Brand in Asia (Blair, Armstrong, and Murphy)
  9. A new Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century (Scott Bedbury)
  10. Disruption: Overturning Conventions and Shaking up the Marketplace (Jean-Marie Dru)
  11. Truth, Lies & Advertising: The Art of Account Planning (Jon Steel)
  12. The Lonely Planet Guide to Experimental Travel (Lonely Planet)
  13. Confessions of an Advertising Man (David Ogilvy)
  14. The Geography of Thought - How Asians and Westerners Think Differently... and Why (Richard Nisbett)
  15. Six Thinking Hats (Edward de Bono)
  16. Why We Buy: The Science of Shopping (Paco Underhill)
  17. Insights, Ideas, Influence (Ogilvy PR)
  18. Secret Lives: Bju:ti and Secret Lives: Understanding the Influencers (Red Card)
  19. Extra.Ordinary: An Amusing Guide for Unleashing Creativity (Ichiki + Umehara)
  20. Lonely Planet: Beijing (Lonely Planet)

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