Tuesday, April 24, 2007

Motel advertising, anyone?

Whilst looking for references to share with a correspondent from Media Magazine, I chanced upon a couple of unexpected clips from YouTube. Nevermind that the Jonel's brief TVC was one of the ads I found whilst looking for advertising targeted to men, finding a commercial for one of the country's motels was just too funny not to share.

Apparently, Victoria Court, a motel famous for it's iconic shhh-ing lady, did a few ads. I started laughing my head off when I saw the crispy pata (roasted pork knuckles) because this is stereotypical of motel food along with pancit canton (lo mein).

It's not the most interesting commercial I've seen for a hospitality brand, but it is quite insightful. The proposition? The luxury of privacy.

Of course I watched it.

Monday, April 16, 2007

Love Moon - Anion Sanitary Napkin

"Ingrish" at its best. Anion sanitary napkins.

Mystery Manny, one of our CRM analysts dropped by the Planning area eager to share his "discovery," a pack of napkins that his wife was able to acquire during her trips. I found the packaging interesting because it was matte, instead of the usual plastic wraps that most feminine care products use. One side of the pack had a short explanation of "benefits." I have copied it verbatim here.
According to the testing result by China chemical woven product quality center for textile industry, the average anion concentration in “Monthly Loving” Anion Sanitary Napkin and panty liner has reached to 5800 per cm3, 2 obvious function can be seen:
  1. Inside the cunt, anion can promote the exchange of biological enzyme; enhance material with acid to uplift self-curing and immunity for human body.
  2. In sanitary napkin, the anion chip can instantly absorb blood or leucorrhea, refresh and comfortable, odor can be controlled.

And that's not all. It comes with a free gift called the "Lady Vagina self-test paper (patented product)." It is a gift card that tests the "before and after effects and processing positioning analysis for the health of the genitals."

Winner diba? I can't get over how you can successfully swipe your keps to test it pre-product use and post. Medyo bloody mary lang naman ang drama nitetch.

The only thing I think that's interesting from a brand POV is actually their tagline which reads "a healthy lady is more beautiful." Oo nga naman. There's something there.

Saturday, April 14, 2007

Fastfood freak.

I'm a fan of fastfood in a disgustingly big way. I have no qualms checking into the nearest KFC, indulging in a 2-pc Chicken Joy meal from Jollibee, or going for a Quarter Pounder (with cheese, of course!) at McDonald's.

When I saw Super Size Me a few years ago, it made me more self-aware of the things I stuff in my mouth. I had to say baboosh to salty fries and double beef patties if I wanted to live healthier. I gave up ciggies too but decided to keep beer in my repertoire of beverages (I don't want to live that long).

Lately, work has gotten in the way of eating healthy. I look forward to 5pm trips to get a burger (yes, I want fries with that) and a soda because I know I'll be putting in an extra hour or three again. It might be just me, but I really think a Quarterpounder tastes much better when eaten late in the afternoon.

It wasn't long before the guilt got to me. I spent Monday running around Salcedo and Legazpi to sweat off the week's grease binge. It felt good to hit the pavement again and I swore off eating at fast food joints for a while. Unfortunately, my oral fixation went back and a ciggie was hanging by my lip end Friday. So much for eating healthy.

Thursday, April 05, 2007

Milk was never this excting - the new Got Milk? campaign by GS&P

I heard about this from Simon Law's blog and was automatically drawn to it (being the gaming geek that I am). I have always been a huge fan of the got milk? campaign (sponsored by the California Milk Processor Board) for their offbeat approach to advertising. As far as I could remember, it was never boring, often intriguing, and talked about milk in a different way (our local dairy manufacturers are light years away from coming up with something as engaging as this).

Get The Glass paints a world without milk and the last glass has been kept under lock and key. You get to play the Adachi Family, a milk-deficient clan who have become fugitives from having attempted to break into the fort where the milk is kept.

The game visuals are stunning (the site takes a while to load, but when it does, prepare for HD-like quality - quite impressive for an online game). Some screenshots below.

Does (the lack of) milk cause insanity?

Explore and then play. The backdrop for this engaging online board game.

Introducing the Adachi Family.

Iron Vines, one of the interactive games from the site.

How's this for viral? Get a friend to bail you out of the Milkatraz.

Stuart Elliot's In Advertising, an column for the New York Times, has this to say about the campaign:

"From the beginning, the concept has been the same: to demonstrate the effects of being deprived of one of the most plentiful products around, to remind people how much milk means to them."

With such a straightforward objective, Goodby, Silverstein & Partners simply worked their magic to make the proposition a very refreshing and engaging one. Cheers!